Carrello

 
Il Suo carrello è vuoto.
 
 
Every cut is custom-tailored for you
No minimum order value or surcharge!
Siete qui: Start Applicazioni Applicazioni shop fitting shop fitting Retail Store Telstra Retail Store Telstra

Ricerca

 
 

 

Retail Store Telstra

Descrizione del progetto

This is TelstraClear’s first retail store in NZ. The store brief was to provide customers with a complete TelstraClear InHome brand experience. Visitors to the store experience what it’s like to have TelstraClear’s triple-play InHome residential service - phone, Internet, and Digital TV. The store is to be a living billboard & aims to provide the all-important ‘face-to-the-name’ where staff can demonstrate the services and sign up customers in store. The site is a corner of floor to ceiling glazing with a very low stud height (2.4m clear). The shape of the tenancy was unusual & complex measuring approx 150sqm. [Ulteriori informazioni]

The store has five plasma TV's, including one set up in a home theatre room to display digital TV with surround sound. There are six Apple iMac’s connected to TelstraClear’s high-speed broadband and a holographic video is projected onto screens & a sound system that can be seen & heard from the sidewalk. John Lenihan of RCG chose to use Plexiglas from PSP as a significant element in the design. The challenge was to create pods within the overall space for watching digital TV or using highs-peed internet on iMacs. Purple toned Plexiglas was cut to an elliptical shapes reflecting the TelstraClear brand & suspended below the ceiling with its light weight minimising fixing. These ‘discs’ could also be backlit & are a cost effective 3 dimensional representation of the spectrograph element of the brand (the spectrograph resembles nebula in space through a telescope!) The plexiglas discs appear to float & glow. Plexiglas was also used as elliptical shelves under the pod desks & as countertops on coffee tables & counters. In this project all the innovative qualities of Plexiglas have been utilised in creative & innovative ways that made a very important contribution to the creation of a TelstraClear Inhome brand experience.

Ulteriori informazioni

Società

RCG

 

Settore commerciale/Lavoro

Designer

 

Stato

New Zealand

 

Prodotto utilizzato

 

Spessore del materiale

-

 

Località dell'installazione

-

 
/productphotos/applications/app_5_8_1.jpg
 
/productphotos/applications/app_5_8_2.jpg
/productphotos/applications/app_5_8_3.jpg